Many international digital marketers will have heard of the Chinese search engine Baidu. However, this is not the only search engine worth targeting in China. In this guide, we’ll briefly discuss the main Chinese internet access browsers and explore the most popular search engines in the country.
We focus solely on the Chinese search landscape, and its many players. Baidu is not the only answer for your Chinese marketing campaigns!
China has a mobile-only search engine, Shenma, and Baidu has a big rival in 360 Search. With the main pros and cons of each engine clearly outlined, it’s easy to choose the best one for you.
The information in this chapter is provided by industry experts and Chinese native speakers
If you thought Baidu was the only search engine on the Chinese market, you need to read our introduction to the various search engines in the country. From the mobile-only search engine Shenma, to the unique products and services offered by Segou, there are a lot of platforms when it comes to promoting your business in China.
Find out more about Baidu’s rivals in China by reading our guide now!