Amazon Steps Up Global Retail Domination

The Latest Insights from International Online Marketing

The international ecommerce giant Amazon is rumoured to be planning to launch a global distribution network called Dragon Boat. The scheme would help facilitate cross-border ecommerce on its site. With Dragon Boat, Amazon would buy space on planes, boats and trucks, allowing merchants to buy this space either online or via an app. Amazon also allegedly wants to automate the paperwork, thereby making the process simpler, faster and cheaper. Going into the global distribution market would pitch Amazon into competition with well-established rivals such as UPS and FedEx. If it is successful, however, the analytics firm Robert W Baird & Co. has predicted that Dragon Boat could earn Amazon 400 billion US dollars a year. The global cross-border ecommerce market is expected to hit sales of 1 trillion US dollars by 2020, according to research by Accenture and AliResearch. 

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