Amazon Proves It's A Serious Force In Chinese Ecommerce

The Latest Insights from International Online Marketing

Chinese retailers doubled their sales on the ecommerce giant Amazon in 2015. When looking at the US Amazon site, the increase was even more staggering, with sales increasing tenfold in just one year. The increase has been put down to Amazon’s recent investment in encouraging Chinese retailers to sell their goods to buyers around the world using Amazon’s Global Store platform. To encourage more Chinese merchants to use the platform, it created a Chinese-language version of its merchant management platform targeting the US and UK Amazon sites earlier this year. It plans to launch Chinese-language versions of its merchant management platform for its German and Japanese sites in 2016. It also launched a global product listing service which allows sellers to post a listing once and then sell the listing on multiple Amazon sites, rather than having to upload separate listings for each site. Chinese sellers will now also be able to send their goods to one single warehouse in Europe to target all European countries, making logistics and distribution easier. Amazon hopes that these updates will help to encourage even more Chinese merchants to sell their goods all around the world using the Amazon site.

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