The Latest Insights from International Online Marketing
The global ecommerce giant Amazon has launched a new humorous TV advertising campaign to promote its app in the UK and Germany.
The advert highlights how fast its shopping app is by showing a woman looking at a man hunched over on a yoga mat being reminded of the shape of a roast chicken and then immediately using a meat thermometer that she’s bought using the app.
The advert uses the tagline “Thought it, bought it” which shows that delivery speed is important to British and German consumers.
The UK and Germany are the two most developed ecommerce countries in the world according to research by Webcertain, with digital buyer penetration rates of 88% and 82% respectively.