The Latest Insights from International Online Marketing
4 September 2015.
Amazon has launched its Kindle Unlimited e-book service in India.
The subscription, which costs 99 rupees for the first month and 199 rupees for subsequent months (equivalent to 3 US dollars), allows Kindle users to download an unlimited number of e-books.
Amazon hopes it will help it to compete with its rival Flipkart, which currently dominates the Indian e-book and ecommerce market.
The Indian ecommerce market is worth 2 billion US dollars, with e-books making up around 2% of this, although this proportion is expected to increase as smartphones and tablets become cheaper.
Kindle Unlimited is now available in India, the US, Canada, the UK, France, Germany, Spain, Italy, Mexico and Brazil.