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The Chinese ecommerce giant Alibaba has launched a virtual reality (VR) lab called Gnome Magic.
The aim of Gnome Magic is that it will allow users wearing virtual reality headsets to browse online stores in a similar way to how people walk around physical stores.
To achieve this goal, software engineers at Gnome Magic will develop a tool that will quickly convert products into their digital 3D equivalent.
It will also develop a tool to help sellers to build their own online virtual stores.
The company predicts that virtual reality will become an increasingly important part of the digital landscape in the next few years, with an Alibaba spokesperson predicting that “VR technology could create a 360-degree shopping experience for users”.
Alibaba is one of the most popular ecommerce sites in China.