The Latest Insights from International Online Marketing
24 August 2015.
The home-rental giant Airbnb has said that it wants to expand into China.
Airbnb allows users to post ads for spare rooms or apartments, with guests and hosts being able to connect and rate each other after their stay.
The website currently has around 1.5 million listings, with users coming from 34,000 cities in 190 countries.
China was chosen as the next market for Airbnb’s international expansion due to the booming Chinese travel industry; Airbnb has seen a staggering 700% increase in the number of outbound bookings from Chinese customers in the last 12 months alone.
The company is going to team up with local giants China Broadband Capital and Sequoia China in order to produce a localised Chinese platform that conforms to strict Chinese data rules.