Many businesses are missing out on international expansion opportunities by dismissing the African market, which holds a lot more potential than many companies give it credit for.
Many African countries have under-developed IT services in sectors such as education, health, agriculture and industry.
This presents a great opportunity for companies looking to expand internationally.
Having picked up on this fact, the Egyptian IT Industry Chamber (ITC) has said that Egyptian tech companies should consider targeting other African countries.
The ITC advises tech companies to target English-speaking African countries, adding that choosing countries with transport infrastructures and money transfer methods was important.
To encourage business between Egyptian companies and other African countries, the ITC has been organising so-called “Bridges” trips, which involves companies travelling to the target countries and promoting their services.
One successful trip to Morocco has already taken place, and trips to Algeria and several southern African countries are in the pipeline.Â
