Africa's BBM Use Paves Way For New Businesses

Strong User bases are found in South Africa and Nigeria

The high level of use of BBM in Africa could be unlocking new business opportunities.With around 10 million visits to the BBM shop every month on the continent, Matthew Talbot, the Senior Vice President of BBM said that Africa was becoming a key market for BBM and brought with it global monetisation opportunities.Talbot also said that BBM had been pushing the limits of what a messaging app could be, in the African market.Looking to continue its growth in Africa, where it already has a strong user base in Nigeria and South Africa, the app is downloaded half a million times per month onto Android, iOS and Blackberry 10.He also wanted to highlight how much BBM has changed over the past few years from a text only service, to now become a great opportunity for app developers on the continent.

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