Evgeny Lomize, head of advertising at Yandex, joins us to take us through current advertising trends in the Russian market. Having been in charge of developing Yandex advertising technologies for almost two decades, Evgeny is a thought leader in his industry. We discuss trends in advertising such as video and the latest developments such as audience targeting and segmentation. Additionally, he gives us insights into how different Yandex products can be utilised to create effective campaigns.Â
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To the Russian online marketers, Evgeny Lomize doesn't need an introduction. Having been in charge of developing the Yandex advertising technologies for almost two decades, he is a thought leader in the digital marketing field.