Accelerated Mobile Pages Expand To 6 New Countries

AMPs are designed to load quickly on mobile devices

Google has expanded the use of its Accelerated Mobile Pages technology, or AMP, to 6 new countries. Until now it had only been available in the US version of its Google News app. The AMP technology which prevents pages being slowed down by ads or heavy content, is used within Google News to deliver news within the app faster and enable it to use less data. The expansion will see the technology being delivered in several countries around Europe and South America: France, Germany, Italy, Mexico, Russia, and the UK. Google’s AMP technology is currently an open-source software, allowing third party users to help Google with the development of the idea, who are expanding the use of the software by joining it with their app on iOS last week. 

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