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AR Marketing: Take Me to Reality
There is a new, creative way for marketers to connect with customers and increase engagement by facilitating the creation of innovative campaigns where the digital world meets the real world: Augmented Reality (AR). With the AR market expected to reach $117.4 billion by 2020, marketers cannot afford to ignore this new technology.What the 'AR marketing: Take me to reality' guide offers:
A modern layout
Our guide combines useful information with great design and visual examples of AR campaigns
How to use AR
This new technology shouldn't be embraced for the sake of it, but only to solve a genuine customer problem, highlighting the value of your product.
International relevance
AR has great applicability in translation, and it can be very useful in the travel and tourism industry: a great option for international businesses!
Practical take-away
We offer a few tools which can help you create an AR app, as well as advice for marketers on how to approach the new technology
The most popular applications of AR revealed
AR can be used in many different ways to bridge the gap between marketers and customers. Find out how some companies have already achieved this
Professional help to be at the top of your game
The information in this chapter is provided by industry experts
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