A guide to digital marketing in Iran

In recent years, Iran has been experiencing developments to its online environment. The biggest improvements have come under the current president, President Hassan Rouhani, for example improved internet access and speed, with these improvements being driven by budget record-highs in the information and communication technology sector. This guide will explore how best to approach digital marketing in Iran. From reading this guide, you will learn:

  • an overview of the current economic and political situation in Iran
  • the current digital landscape in Iran, including internet penetration rates, the dominant search engines, blocked websites and the impact of internet censorship
  • mobile penetration rates and mobile internet speeds in Iran
  • language and culture in Iran
  • social media in Iran, including the most popular networks and most successful social media strategies
  • e-commerce in Iran, including the most popular e-commerce websites you need to be on when selling in Iran

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Iran.