The General Data Protection Regulation (GDPR) came into force across the EU on 25 May 2018. The regulation intends to give individuals a choice and control over how their data is used, as well as simplify and unify data protection regulations within the EU. This guide provides an in-depth look at what this means for international businesses. From reading this guide, you will learn:
If you have day-to-day responsibility for data protection in your organisation, or if you want to understand how GDPR impacts the role of marketers, then this guide is for you.