A Step-by-Step Guide to Opening an Account in Yandex

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Would you target U.S. internet users without considering Google?

We didn't think so.

Marketers who make their foray into the rapidly growing online Russian marketplace – expecting to find gold along the way – will likewise be on a near impossible mission if they fail to consider the country's leading search engine, Yandex.

This guide, the first in a series dedicated to helping international marketers make the most of Yandex, will show you how to open an account on the platform in 9 steps, as well as give you an overview of the payment options currently available to foreign advertisers. 

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