A Quick Guide to Search & Social Media in France

Country Guides

This guide, originally featured in our ‘Ultimate Guide to Digital Marketing in France’, looks specifically at search and social media. Upon having read it, you’ll be able to answer questions like:

  • Who are the leading search players in France, and how have search engine market shares changed between May 2012 and May 2015?
  • Which are the top 10 social media properties - by account membership, active usage and visitation rates, respectively - as of Q1 2015 in France?
  • Which are the most popular networking and messaging apps among French smartphone users?

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