A Quick Guide to Culture & Language in France

Country Guides

This guide, originally featured in our ‘Ultimate Guide to Digital Marketing in France’, enables you to better understand French culture and language. Upon having read it, you’ll be able to answer questions like:

  • What are some of the most important underlying drivers of French culture? And how do these influence business?
  • What are the common pitfalls of English to French translations in online marketing?
  • What aspects of the French syntax must online marketers bear in mind when reaching out to the French market?
  • What are the etiquette rules to consider when addressing French audiences?  

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