A Quick Guide to Ad Spending in France

Country Guides

This guide, originally featured in our ‘Ultimate Guide to Digital Marketing in France’, looks specifically at the French advertising landscape. Upon having read it, you’ll be able to answer questions like:

  • How much is spent on total advertising, digital advertising and mobile advertising in France? And how do these figures compare globally?
  • How are different ad formats - offline, digital and mobile - expected to grow in France between 2014 and 2018?
  • How do French total ad spending, digital ad spending and mobile ad spending, respectively, compare to other EU5 countries (Germany, the UK, Spain, Italy)?

 

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