A Quarter Of Downloaded Apps Are Only Used Once

The trend applies to apps on both Apple App Store and Google Play

New research on 37,000 apps from both the Apple App Store and Google Play have shown that a quarter of downloaded apps will only ever be used once. The study was carried out by analytics firm Localytics, whose data also showed that 62% of users will use an app less than 11 times. Whilst apps with messaging services see a retention rate of 46%, overall there is a downturn in app interest from consumers, developers and subsequently investors, leading Localytics to report that it is “not a sustainable business model.” The decrease in app interest is already showing, with the relative lack of new releases for the Apple Watch and Apple TV, which for every 1,000 new iOS apps only see around 10 apps and 1 app released, respectively. Google is combatting this downturn by working on Instant Apps, which allow users to instantly use a new app without downloading it. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe