Running PPC campaigns on Yandex is not straightforward, and one might find the many tools offered on Yandex.Direct daunting. Our aim in this guide is to give you an overview of what these useful functionalities are, and of how they work. Start creating compelling ad copies for the Russian engine!
Our guide combines useful information with great design.
We provide lots of practical examples and comparison tables to explain the most challenging concepts.
The Russian engine Yandex is a powerful platform and growing, one not to ignore if you’re targeting Russia.
From what style of language to use to the best-performing tools, we provide you with all the important information for advertising on Yandex.
The functionalities that Yandex.Direct offers can be sometimes hard to grasp. We make sure to explain them in a plain language and in a practical context.
The information in this chapter is provided by industry professionals, experts in Yandex.
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Read our guide now, and learn how to create great ads on Yandex!