Running PPC campaigns on Yandex is not straightforward, and one might find the many tools offered on Yandex.Direct daunting. Our aim in this guide is to give you an overview of what these useful functionalities are, and of how they work. Start creating compelling ad copies for the Russian engine!
Our guide combines useful information with great design
We provide lots of practical examples and comparison tables to explain the most challenging concepts
The Russian engine Yandex is a powerful platform and growing, one not to ignore if you’re targeting Russia
From what style of language to use to the best-performing tools, we provide you with all the important information for advertising on Yandex
The functionalities that Yandex.Direct offers can be sometimes hard to grasp. We make sure to explain them in a plain language and in a practical context
The information in this chapter is provided by industry professionals, experts in Yandex
Read our comprehensive guide on mastering adverts on the Russian engine, exploring the key four aspects to consider: relevance, ad size, visual elements, and cultural impact. By following our advice, you will be sure to create successful ads for your business!
Read our guide now, and learn how to create great ads on Yandex!