Italy is often believed to be slightly behind the rest of Europe when it comes to digital, but the latest figures show that is it quickly catching up, and it is a market full of potential. We have a look at current digital trends in Italy, and what they mean for your marketing campaigns, as well as provide best-practice advice to help you communicate effectively with your Italian audience.
Our guide combines useful information with great design for a positive reading experience.
The guide includes graphs and figures to help you get a clear idea of the current state of digital in Italy.
The guide draws from real experience and a deep knowledge of the country and its digital market.
Find out what type of language and platforms to use when targeting Italy, and what tips to follow when expanding in the Italian market.
From mobile and social media trends to e-commerce and payment methods, our guide gives you an overview of the Italian market to help you make the most of it.
The information in this chapter is provided by marketing industry experts, and it applies cultural aspects to marketing strategies.
A free subscription to our Know-How platform gives you access to quality content on international digital marketing delivered in lots of different formats: videos, guides, interviews, e-learning courses, quizzes and more… it’s the only platform of its kind!
A free subscription gives you access to:
10 video briefings/catch-up TV videos per month
2 guides per month
2 e-learning courses/quizzes per month
Subscribe for FREE TODAY and stay up to date on the latest developments in the industry delivered in your favourite format!
Read our guide now, and find out about Italy and digital in 2017!