Digital is on the rise in Kenya, and the country presents several opportunities for digital marketers. Mobile and social media are particularly popular, and ecommerce is growing quickly. Having said this, there are areas of digital still in need of improvement, such as gender inequality when it comes to digital access. Learn about these aspects of the Kenyan market and more in our guide.
Our guide combines useful industry information with great design
We provide a background on the culture and habits of Kenyan people, which affect their internet behaviours
The Kenyan market is one with its own peculiarities. Make sure you are aware of them if you are planning to target this country
Learn about the current landscape of social media and ecommerce in Kenya, and the opportunities for digital marketers
Whether you are thinking of developing and app for the Kenyan market or of recruiting a digital influencer for your campaign, make sure you know what rules to follow
The information in this chapter is provided by industry experts
Read our guide on Digital in Kenya, and learn about the current landscape in this growing country. We cover social media, ecommerce, mobile, digital gender inequality and more. If you are thinking of targeting this country, you will find some practical tips in our guide.
Read our guide on digital in Kenya now, and learn about the opportunities it offers!