Global Web Index has revealed that 36% of 16 to 24 year olds now use social media to research a product. The survey, from across 34 countries, showed that whilst search engines remain the top choice for young people, more and more are turning to social networks. Due in part to Pinterest recently launching a new visual search button to assist users in finding what they would like to buy, and other social sites having similar features, youngsters are now encouraged more than ever to use social media to research items. This growing number of people under 24 using social media for research is also accompanied by data showing how they are way ahead in how many research brands on micro-blogs and online pinboards, where they over-index by 30% and 20% respectively.Â
