The Latest Insights from International Online Marketing
10 September 2015.
Research by Gemius has revealed that a quarter of online shoppers in Poland buy from foreign sites.
Amazon is the most popular foreign site that Poles shop from, followed by eBay in second place and the Chinese B2C ecommerce site AliExpress taking third place.
Clothes, accessories, books, films, CDs, apps and e-books are the most popular items that Poles buy from foreign online stores.
Buying items that are not available in Poland, and simply wanting to buy cheaper items, are the two main reasons given for shopping from foreign stores.
Polish people who are male, aged 24-35, more highly educated, have a good income, and from cities with a population over 200,000 were most likely to buy online from foreign sites.