Over a third of internet users in Scandinavia use ad blockers, according to research by AudienceProject.
39% of internet users in Sweden, 37% of internet users in Denmark, and 34% of internet users in Norway and Finland said they used an ad blocker in February.
Ad blocking software stops adverts from appearing on web browsers.
Users install them for a variety of reasons, for example because they find adverts annoying or because they are worried about their data being collected.
Younger people were more likely to use ad blockers than older people, with use being highest in internet users aged 15 to 25.
When looking at the types of devices Scandinavians preferred to use ad blockers on, the study found that they were most commonly used on desktops and laptops, with 30% saying they used an ad blocker on such a device. This fell to 9% for tablets and just 8% for mobile phones.Â
