The Latest Insights from International Online Marketing
A report by Adyen has found that over one third of global online purchases now take place on mobile.
The report, which was based on an analysis of millions of global transactions, found that in the fourth quarter of 2015 34% of all online transactions took place on mobile, up 4% on the previous quarter.
Out of these mobile transactions, 68% were made on smartphones, compared to 32% on tablets.
For the first time ever, retail goods were more likely to be bought by smartphone, rather than by tablet.
The report also identified the UK, the Netherlands and Sweden as the top 3 markets in terms of mobile payment adoption.