Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where China was ten years ago, and about to really take off digitally. Full of talent and ideas, Africa should not be ignored by international digital marketers, and here I'll explain why.
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The African market is often ignored by international marketers, but it is growing fast and the opportunities it offers are many.
This guide focuses on the African continent and its digital development.
From the most popular search engines to innovative apps, find out who dominates digital in Africa.
The guide includes graphs and tables to help you visualise the data provided.
The information in this chapter is provided by industry experts.
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