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An introduction to digital marketing in Africa
Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where China was ten years ago, and about to really take off digitally. Full of talent and ideas, Africa should not be ignored by international digital marketers, and here I'll explain why.
What 'An introduction to digital marketing in Africa' guide offers:
Great design
Our guides have a fresh and modern look to ease your reading experience.
A focus on a neglected market
The African market is often ignored by international marketers, but it is growing fast and the opportunities it offers are many.
International relevance
This guide focuses on the African continent and its digital development.
Practical take-aways
From the most popular search engines to innovative apps, find out who dominates digital in Africa.
Plenty of visual aids
The guide includes graphs and tables to help you visualise the data provided.
Professional help to be at the top of your game
The information in this chapter is provided by industry experts.
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