38% of people worldwide now use news apps
Research from GlobalWebIndex has shown that 2016 saw a significant increase in the use of news apps. Rising from 31% to 38% of internet users using the apps worldwide, this new data has been called a blessing for news publishers. According to M. Scott Havens at Bloomberg Media, the average app user views around 25 times more pages than mobile web users. This reflects data from a YouGov study showing that more people than ever are clicking on news alerts on their smartphones, with Germany leading the way with 60% of users doing so.
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