Combining both is more effective than either alone
Research by brands including Unilever, has shown that syncing TV and mobile ad campaigns results in increased metrics, such as awareness and purchase intent. Eka Sugiarto from Unilever Indonesia said that whilst “TV is still the medium to drive strong and efficient reach”, combining it with mobile provides marketers with an opportunity “to deliver both reach and effectiveness”. Whilst TV was shown to be far ahead of mobile when it came to increasing brand reach and awareness, it lacked the impact of mobile when it came to campaign effectiveness. Sugiarto added that the research showed that multiscreen campaigns gave better value to both TV and mobile marketing, with mobile seeing 50% more purchase intent compared to those who saw just the TV advert.
The Movers And Shakers - Moving And ShakingSearch and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Monthly Cost Video Briefings,Catch Up TV Language Guides,Country Guides,How To Guides eLearning,eLearning Course,Quizzes Tools,Webcertain Events Lists,Benchmarks Access to Webcertain video Tutors.Extra fee applicable Access to Customised courses and Examinations. Attendance at Webcertain.TV Connect Events per year Individual BASIC Free Limited Content per Month 10 2 2 Individual PREMIUM £25 Unlimited Content per Month 1 Team GLOBAL £95 Unlimited Content per Month 3