Storytelling in B2B
Storytelling might not be something that marketers readily associate with B2B marketing, but it can be just as vital to success as when working in B2C. Karen Guglielmo from Iron Mountain discusses how storytelling can help with engagement and how these stories should be adapted for different markets. She also shares insights into Iron Mountain’s approach to generating and implementing stories in its strategy.
Currently the Content Marketing Manager for Iron Mountain, Karen has worked in marketing for two decades. She has a wealth of experience in helping businesses craft strategic content plans, addressing both B2B and B2C issues.
Building engagement with stories in marketingWebcertain.TV speaks to experts in every digital marketing domain. With Catch-up TV you can view the archive and view the programmes broadcast on the Webcertain.TV channel. The archive contains every programme ever broadcast.
Monthly Cost Video Briefings,Catch Up TV Language Guides,Country Guides,How To Guides eLearning,eLearning Course,Quizzes Tools,Webcertain Events Lists,Benchmarks Access to Webcertain video Tutors.Extra fee applicable Access to Customised courses and Examinations. Attendance at Webcertain.TV Connect Events per year Individual BASIC Free Limited Content per Month 10 2 2 Individual PREMIUM £25 Unlimited Content per Month 1 Team GLOBAL £95 Unlimited Content per Month 3