Women are more receptive than men
A survey in Germany has found that women are much more likely to respond positively to content marketing. The sex of people who had thought positively about content marketing was reviewed, and it was found that nearly 60% of people who had a favourable response to it were women. It was also found that content marketing had an impact on 80% of its respondents that was so strong that they followed it up by researching the advertised item and buying it. Additionally, of the respondents that responded positively, over 60% said that they had since switched to the advertised brand.
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