Creating an online presence in multiple languages might seem like a straight-forward translation job – but that's unlikely to be the case. Dave Cook, who heads up international online marketing for Atlassian, explains the challenges the brand faced when expanding globally, which processes they've employed to manage internationalisation and the key lessons learned along the way.
Dave Cook has over 15 years of online experience focused on customer acquisition, branding, and community building. With a history of working with some of the largest companies in the world, on an international level, his specialities include SEO, SEM, social media and analytics amongst others.
