Personal recommendations were the most trusted
Print ads have been shown to be considered a more trustworthy source of information than online content. A survey by the GPRA in Germany found that whilst 54% of people trusted print information, only 51% said the same of online information from sources such as a company’s website or social media page. However, both were less trusted than personal recommendations for sources of information, with 84% of respondents saying that they felt they could rely on it. This data from Germany shows the high potential of good print advertising and brand websites over user comments or online reporting, such as blogs.
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