Analysts think it will become the WeChat of the West
Facebook is set to become the Western hemisphere’s equivalent to WeChat, according to the research company Gartner. Analysts at Gartner have said that a new “post-app” era means that messaging apps will become more popular than other forms of social media, and will form the basis of a platform for many other forms of digital interactions. A new report by the research company has suggested that messaging platforms will “cannibalise” other apps in the future. Gartner’s research director, Jessica Ekholm, has said that their new report shows “a move away from using native applications to something else”, adding that people are using digital assistants more, for quicker answers.
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