Be emotional, not rational
B2B product demos have the reputation of being quiet dry and uninspiring. Doug Kessler discusses why B2B businesses need to move beyond pure feature demonstrations and use more abstract concepts and ideas to connect with their audience on an emotional rather than rational level. He shares some examples of successful videos and explains how to utilise killer product demos as part of the content mix.
Doug Kessler is a Co-Founder at Velocity Partners. With an academic background in Psychology, Doug is passionate about creating content that appeals to people on a real, emotional level and sticks in the mind.
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