Developing your brand image is one of the most vital aspects of creating a successful business. Jitka Jizerova talks us through how a brand voice guide works, and how it can help you achieve this success. She looks at the importance of creating a clear guide in order to maintain a consistent brand across all platforms, and how your audience can help you determine what image you should adopt. It is also explained why regional research is vital to making sure you don't trip up over your own branding.
