Imitating American success in Europe
If you’re moving your already successful brand into a new market, it is important to consider every aspect of the business that might need adjusting. Constantin Eis, co-founder of mattress company Casper, tells us about how his business moved from the US market into multiple European markets. He discusses maintaining product quality through differing industry regulations, and how to build a brand through social media.
Constantin is the co-founder of the hugely successful mattress company, Caspers. He worked within the home furnishing market for five years before developing his own idea.
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