Alibaba will bring augmented reality to Singles' Day shoppers
Alibaba’s plans for this year’s November 11th Singles’ Day sales have been announced. After the company managed to generate over 13 billion US dollars of sales on the same day in 2015, the ecommerce company is expecting 40,000 online merchants to become involved with the sale, up from 27,000 in 2009. In a statement, Alibaba’s CEO Daniel Zhang said that “consumers will discover, explore, play, watch, comment, share, recommend and shop across our entire ecosystem with our merchants both online and offline”. The company is primarily hoping to close the gap between online and offline sales by offering consumers an augmented reality experience in Macy’s and Costco’s stores around the world, from their homes in China. The build up to Singles’ Day has already included an 8-hour fashion show hosted by Alibaba’s subsidiary Tmall, in which online viewers were able to purchase clothes as they were paraded on the catwalk.
The Movers And Shakers - Moving And ShakingSearch and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Monthly Cost Video Briefings,Catch Up TV Language Guides,Country Guides,How To Guides eLearning,eLearning Course,Quizzes Tools,Webcertain Events Lists,Benchmarks Access to Webcertain video Tutors.Extra fee applicable Access to Customised courses and Examinations. Attendance at Webcertain.TV Connect Events per year Individual BASIC Free Limited Content per Month 10 2 2 Individual PREMIUM £25 Unlimited Content per Month 1 Team GLOBAL £95 Unlimited Content per Month 3