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Calls-to-action are a crucial part of any international PPC strategy. However, they vary considerably from country to country, and you should be aware of the best approach when it comes to translation and targeting countries where the same language is spoken. We cover...
Keywords still form the foundation of all search marketing activity. This presentation highlights some of the pitfalls when it comes to international keyword research, explains why translating keywords is a definite no-no and looks at the differences between the keyword tools for leading...
Whoever your target audience is, knowing how they behave is essential for success. Not psychic? Not to worry -- we speak to Ben, who offers international persona research services that help to uncover those all important behaviours and motivations.
When you\'re doing international PPC, localisation is the name of the game. We talk to Ben, who has run multilingual PPC campaigns across several search engines, about the call to action considerations that are key to international advertising success and...
When targeting a particular market, you have to take into consideration the local culture and your target audience’s language. Because cultures are different, approaches will be different. Since languages are classified in different linguistic families, being aware of some tips can help you...