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India is undergoing a strong digital growth, reflected in the boom in social media usage and platforms. This provides huge opportunities for brands wanting to target India, as social media play a big role in the life of Indian consumers. Find out how...
False friends are words in different languages which are similar in spelling or pronunciation, but have different meanings. These words are sometimes translated from one language to another, based on the assumption that they mean the same thing, but in many cases they...
After gaining independence from the United Kingdom in 1963, Kenya has built its own identity and become a vibrant country, now one of the most advanced in central Africa. Whilst still being able to boast natural wonders like its wildlife and a slice...
Anna Giulia Novero sits down with us to talk about the opportunities and challenges that lie ahead of any online business trying to target the Italian market. Whilst it may fall slightly behind the European average on some digital fronts, Anna takes us...