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A study into US programmatic advertising found that such campaigns are declining by 12% each year. The survey showed that programmatic is losing out to native advertising, which continues to increase by around 74% annually. This change in behaviour is thought...
A multitude of large internet companies have formed an alliance against plans to change US laws around net neutrality. Earlier this year, the country’s communications regulator voted to remove a rule that prevented companies from being able to pay for data prioritisation,...