- Why Subscribe?
- Free Subscription
Bing’s market share in the US, UK and Canada has been steadily rising, and digital marketers can no longer ignore this search engine when it comes to their campaigns. In this article, we look at the factors which have contributed to Bing’s growth,...
vCards can be added to Yandex PPC ads that promote a business in a physical location. They help users to get in touch with the business by displaying various contact details, such as the company’s phone number, email address, physical address and opening...
The VCG auction model (also known as the Vickrey-Clarke-Groves auction model) is the model that Yandex uses to decide what the cost-per-click should be for ads in the premium positions. Under the VCG model, cost-per-click is increased based not only on an increase...
It is possible for advertisers on Yandex Direct to alter their bids for people who display certain behaviours, for example an advertiser could increase bids for users who have visited their website at least once in the last month but not converted. These...