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Google has announced that brands can now remarket to their YouTube video viewers on Google.com. The search company explained that businesses can now “use YouTube video views and channel interactions to power remarketing lists in your search campaigns”. It means that...
The United Nations and Alibaba have agreed a deal to increase investment in Chinese ecommerce. Specifically, the arrangement will see the UN allocating around 200 million US dollars to be spent on improving the country’s rural ecommerce infrastructure. According to the...
Programmatic advertising is taking off amongst small businesses in the Netherlands. Despite slowing growth over the past few years compared to other Western markets, it has become the country’s top digital advertising method amongst small publishers. According to eMarketer, programmatic advertising...
Various newspapers including The New York Times and The Wall Street Journal are calling for US federal lawmakers to make newspapers exempt from anti-trust laws. The newspapers have banded together to form a group called the News Media Alliance and are seeking...