International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

View

China

How To Guides

Weibo glossary: Help to get you started

View

China

Country Guides

Online consumer behaviour report: China

View

Japan

Country Guides

Online consumer behaviour report: Japan

View

Russian Federation

Country Guides

Online consumer behaviour report: Russia

View

Singapore

Country Guides

Online consumer behaviour report: Singapore

View

United States

Country Guides

Online consumer behaviour report: US

View

Russian Federation

Video

Webinar: Social media strategy for Russia

View

Russian Federation

Slides

Social media strategy for Russia

View

Russian Federation

Country Guides

A guide to digital marketing in Russia

View

Russian Federation

Slides

Search marketing in Russia

View

Russian Federation

Video

Webinar: Search marketing in Russia

View

China

Video

Targeting China: An action plan to bring online success

View

China

Slides

Targeting China: An action plan to bring online success

View

Russian Federation

Video

Digital marketing insights for Russia in 2020

View

Russian Federation

Video

Webinar: How to succeed online in Russia

View

Russian Federation

Slides

How to succeed online in Russia

View

China

Video

Digital marketing insights for China in 2020

View

China

Slides

How to run effective search campaigns in China

View

China

Video

Webinar: How to run effective search campaigns in China

View

Online marketing tactics for you

Social

How To Guides

A guide to KOC marketing in China

View

Social

How To Guides

Storytelling on social media for the education sector

View

Social

Video

Webinar: International social media strategy for 2021

View

Social

Slides

International social media strategy for 2021

View

Social

How To Guides

Weibo glossary: Help to get you started

View

Social

How To Guides

A guide to WeChat for business

View

Social

Video

Webinar: Why B2B brands should advertise on Pinterest

View

Social

Slides

Why B2B brands should advertise on Pinterest

View

Social

Video

Webinar: Why B2C brands should advertise on Pinterest

View

Social

Slides

Why B2C brands should advertise on Pinterest

View

eCommerce

Slides

How to pivot during crisis and return stronger for SMEs

View

SEO

Slides

Triggering and improving your knowledge panel

View

Social

Slides

Is social media missing from your SEO strategy?

View

SEO

Slides

Set up an international SEO team that fits your budget

by Nitin Manchanda

View

SEO

Slides

Missed opportunities in international search

by Bill Hunt

View

SEO

Slides

How to deliver a successful global migration

by Gunter Gabriel

View

SEO

Slides

Making Google Analytics work for you

by Colleen Harris

View

eCommerce

Video

How to pivot during crisis and return stronger for SMEs

View

SEO

Video

Triggering and improving your knowledge panel

View

Social

Video

Is social media missing from your SEO strategy?

View

Test yourself and get a certificate

Certification

Quiz: KOC marketing in China

View

Certification

Quiz: Storytelling on social media for the education sector

View

Certification

Quiz: Translation in the education sector

View

Certification

Quiz: Weibo glossary

View

Certification

Quiz: Translation memory and CAT tools

View

Certification

Quiz: WeChat for business

View

Certification

Quiz: Digital marketing in France

View

Certification

Quiz: Digital marketing in Mexico

View

Certification

Quiz: How to set goals and measure results in B2B

View

Certification

Quiz: Lead generation campaigns on social media

View

Certification

Quiz: Conversion rate optimisation

View

Certification

Quiz: Audio-visual translation

View

Certification

Quiz: Key tools for translation quality assurance

View

Certification

Quiz: How manufacturers can use storytelling on social media

View

Certification

Quiz: To translate, localise, transcreate or copywrite?

View

Certification

Quiz: False friends in online content

View

Certification

Quiz: YouTube video production

View

Certification

Quiz: YouTube video pre-production

View

Certification

Quiz: Images in content marketing

View

Certification

Quiz: Advertising on Facebook

View

All about Taiwan

Country Guides

Online consumer behaviour report: Taiwan

View

Country Guides

Webcertain Search And Social Report 2020: Taiwan

View

Country Guides

Webcertain Search And Social Report 2018: Taiwan

View

News

Taiwan To Soon Get Its First Apple Store

View

Paid Media for you

Video

Webinar: International paid search strategy for 2021

by Feras Qasas

View

Slides

International paid search strategy for 2021

by Feras Qasas

View

How To Guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

View

Slides

How to use custom intent audiences for global customers

by Matt Beswick

View

Video

How to use custom intent audiences for global customers

by Matt Beswick

View

How To Guides

An introduction to conversion rate optimisation

by Mona Wang

View

Video

Webinar: International student recruitment

View

Slides

International student recruitment

View

Video

Webinar: Search marketing in South Korea

by Esther Park

View

Slides

Search marketing in South Korea

by Esther Park

View

Video

Webinar: Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

View

Slides

Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

View

Video

Adapting global paid search strategies in tough times

by Webcertain Media

View

Video

Using automation to drive growth in paid performance

by David Merrifield

View

Slides

Adapting global paid search strategies in tough times

by Webcertain Media

View

Slides

Using automation to drive growth in paid performance

by David Merrifield

View

Video

How to write ads for international markets

View

How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

View

Video

Why you should advertise your products on Amazon

View

Video

Conversion rate optimisation can boost your performance

View

Taking a look at Japan

Country Guides

Online consumer behaviour report: Japan

View

Country Guides

Webcertain Search And Social Report 2020: Japan

View

Video

Secrets to Japanese SEO success

by Brad Lucido

View

Country Guides

Webcertain Search And Social Report 2018: Japan

View

News

Yahoo Japan found guilty of defamation

View

News

Google To Double Its Presence In Japan

View

News

Traditional TV Dominates In Japan

View

News

Instagram Is Fastest Growing Social Network In Japan

View

News

Alipay To Launch In Japan

View

News

Luxury Brands Wary Of Japanese Ecommerce Market

View

News

Mobile Contactless Payments Unpopular In Japan

View

News

Rakuten Holds Off Amazon In Japan

View

News

Twitter Is Most Popular Social Network In Japan

View

News

Line Announces Focus On AI

View

News

Japan Legalises Shared Economy Rental Apps

View

News

Digital Advertising Ineffective In Japan

View

News

Japanese Online Shoppers Prefer Browsers Over Apps

View

News

Social Media Tops In-Feed Ad Spend In Japan

View

News

Digital News Becoming More Popular In Japan

View

News

Japan Rejects Right To Be Forgotten

View

Let's review SEO

Slides

Triggering and improving your knowledge panel

View

Slides

Set up an international SEO team that fits your budget

by Nitin Manchanda

View

Slides

Missed opportunities in international search

by Bill Hunt

View

Slides

How to deliver a successful global migration

by Gunter Gabriel

View

Slides

Making Google Analytics work for you

by Colleen Harris

View

Video

Triggering and improving your knowledge panel

View

Video

Set up an international SEO team that fits your budget

by Nitin Manchanda

View

Video

Missed opportunities in international search

by Bill Hunt

View

Video

How to deliver a successful global migration

by Gunter Gabriel

View

Video

Making Google Analytics work for you

by Colleen Harris

View

Video

International SEO panel discussion

by Andy Atkins Krüger

View

Video

Q&A session with Google

by Gary Illyes

View

Video

Webinar: Knowledge panels around the world

View

Slides

Knowledge panels around the world

View

Slides

Search marketing in Russia

View

Video

Webinar: Search marketing in Russia

View

Video

Cultural dimensions and global digital marketing

by Brian O'Flynn

View

Video

How to build better links than your competitors

by James Brockbank

View

Video

Targeting China: An action plan to bring online success

View

Video

Google is your new homepage and it's very geo-sensitive

View

United States in more detail

Country Guides

Online consumer behaviour report: US

View

Country Guides

Webcertain Search And Social Report 2020: US

View

News

Only 6% of US companies prepared for GDPR

View

Video

How will net neutrality changes affect the US?

by Jens Kuhn

View

News

88% of Americans research online then buy in-store

View

News

Search engines increasingly important for ecommerce

View

News

Celebrity Endorsements Have A Negative Impact

View

News

US Display Advertising To Grow 70% In Next 4 Years

View

News

Facebook Usage Falls Dramatically In The US

View

News

Bing Launches Black Friday Flyer Ads

View

News

Snapchat Adds Context Cards To Adverts

View

News

Google Most Likely Company To Exist In 50 Years

View

News

Travel Loyalty Programmes Are Very Popular In US

View

News

Ecommerce To Dominate US Holiday Shopping 2017

View

News

US Holiday Spend To Reach Record Levels

View

News

Research Reveals US Search Advertising Landscape

View

News

US Mobile Payments Market Predictions

View

News

Facebook Rolls Out New Video Platform

View

News

Social Advertising Has Little Impact On Conversions

View

News

Bing Opens Dynamic Search Ads To All US Advertisers

View

Learning about eCommerce

Slides

How to pivot during crisis and return stronger for SMEs

View

Video

How to pivot during crisis and return stronger for SMEs

View

Video

8 countries with local e-commerce sites

View

Video

The secret to boosting your Amazon sales

View

Video

Harnessing Amazon PPC for global growth

View

Video

Using automated bidding strategies for global expansion

by Sven O. Wilhelm

View

Video

Scaling PR and link building internationally

by Dominik Schwarz

View

News

Yandex and Sberbank to launch e-commerce site Beru

View

News

New Bing Shopping Campaigns features rolled out

View

Video

Amazon marketing: Tips and tactics for success

by Gil Lang

View

Video

The challenges of currency management in travel

by Antonio Rami

View

News

M-commerce to grow strongly in 2018

View

News

Ecommerce taxes coming to South East Asia

View

News

Fitbit launches mobile payments solution Fitbit Pay

View

News

Ecommerce behaviour on Amazon revealed

View

News

Alibaba to help French businesses sell in China

View

News

Ecommerce in Finland on the increase

View

News

88% of Americans research online then buy in-store

View

News

India is world's fastest growing mobile payments market

View

News

Taobao's fight against counterfeit goods in 2017

View

Time to look at China

How To Guides

A guide to KOC marketing in China

View

How To Guides

Weibo glossary: Help to get you started

View

Country Guides

Online consumer behaviour report: China

View

Video

Targeting China: An action plan to bring online success

View

Slides

Targeting China: An action plan to bring online success

View

Video

Digital marketing insights for China in 2020

View

Slides

How to run effective search campaigns in China

View

Video

Webinar: How to run effective search campaigns in China

View

Video

Webinar: Using WeChat to grow sales in China

View

Slides

Using WeChat to grow sales in China

View

Country Guides

Webcertain Search And Social Report 2020: China

View

Video

Webinar: How to succeed online in China

View

Slides

How to succeed online in China

View

Video

Why you need to be on WeChat when targeting China

View

Video

Opening a Baidu advertising account: What you’ll need

View

Country Guides

Webcertain Search And Social Report 2018: China

View

News

Google launches AR tech in China

View

News

Baidu AI can mimic voices after 1 minute of training

View

News

WeChat usage explodes over Chinese New Year

View

News

Baidu had a strong Q4 2017

View

The secrets of Social

How To Guides

A guide to KOC marketing in China

View

How To Guides

Storytelling on social media for the education sector

View

Video

Webinar: International social media strategy for 2021

View

Slides

International social media strategy for 2021

View

How To Guides

Weibo glossary: Help to get you started

View

How To Guides

A guide to WeChat for business

View

Video

Webinar: Why B2B brands should advertise on Pinterest

View

Slides

Why B2B brands should advertise on Pinterest

View

Video

Webinar: Why B2C brands should advertise on Pinterest

View

Slides

Why B2C brands should advertise on Pinterest

View

Slides

Is social media missing from your SEO strategy?

View

Video

Is social media missing from your SEO strategy?

View

How To Guides

How to create lead generation campaigns on social media

by Anlieka Marconi

View

Video

Webinar: Social media strategy for South Korea

View

Slides

Social media strategy for South Korea

View

Video

Webinar: Social media strategy for Russia

View

Slides

Social media strategy for Russia

View

How To Guides

A guide to advertising on Facebook

View

Video

4 countries where social media isn’t what you’d expect

View

How To Guides

A guide to social selling for international businesses

by Anlieka Marconi

View

Latest guides

How To Guides

A guide to KOC marketing in China

View

How To Guides

A guide to translation in the education sector

View

How To Guides

Storytelling on social media for the education sector

View

How To Guides

Weibo glossary: Help to get you started

View

How To Guides

A guide to translation memory and CAT tools

View

How To Guides

A guide to WeChat for business

View

How To Guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

View

How To Guides

How to create lead generation campaigns on social media

by Anlieka Marconi

View

How To Guides

An introduction to conversion rate optimisation

by Mona Wang

View

How To Guides

A guide to audio-visual translation

by Samantha Brazel

View

How To Guides

7 key tools for translation quality assurance

by Samantha Brazel

View

How To Guides

How manufacturers can use storytelling on social media

View

How To Guides

Translation, localisation, transcreation, copywriting

View

How To Guides

The impact of false friends on online content

by Webcertain Content

View

How To Guides

YouTube marketing - Part 4

View

How To Guides

YouTube marketing - Part 3

View

How To Guides

The importance of images in content marketing

by Bryan Sutton

View

How To Guides

A guide to advertising on Facebook

View

How To Guides

A guide to buying technical translation

View

How To Guides

A guide to international multichannel marketing

View

Russian Federation in focus

Country Guides

Online consumer behaviour report: Russia

View

Video

Webinar: Social media strategy for Russia

View

Slides

Social media strategy for Russia

View

Country Guides

A guide to digital marketing in Russia

View

Slides

Search marketing in Russia

View

Video

Webinar: Search marketing in Russia

View

Video

Digital marketing insights for Russia in 2020

View

Video

Webinar: How to succeed online in Russia

View

Slides

How to succeed online in Russia

View

Country Guides

Webcertain Search And Social Report 2020: Russia

View

Video

Combining DOOH, media and video in Yandex

by Manfred Schlosser

View

Country Guides

Webcertain Search And Social Report 2018: Russia

View

News

Yandex and Sberbank to launch e-commerce site Beru

View

News

Russia blocks Google and Amazon IP addresses

View

News

Yandex introduces automatic ad blocking feature

View

News

Yandex display ads to move to Yandex.Direct

View

News

Media-contextual banners move to Yandex.Direct

View

News

Yandex Launches Fast-Loading Turbo Pages

View

News

Yandex Aims For 50% Of Russian Mobile Search Market

View

News

Adyen Partners Up With Yandex.Checkout

View

Understanding Content Marketing

How To Guides

How manufacturers can use storytelling on social media

View

How To Guides

The impact of false friends on online content

by Webcertain Content

View

How To Guides

YouTube marketing - Part 4

View

How To Guides

YouTube marketing - Part 3

View

How To Guides

The importance of images in content marketing

by Bryan Sutton

View

How To Guides

A guide to international multichannel marketing

View

How To Guides

Content marketing in the technology sector

View

Video

Intent-based content optimisation for global companies

by Kathryn Parsons

View

Slides

Intent-based content optimisation for global companies

by Kathryn Parsons

View

How To Guides

How to plan and execute a successful webinar

View

How To Guides

YouTube marketing - Part 2

View

Video

Why to regularly maintain your WordPress website

View

Video

Gamification as an essential part of content marketing

by Becky Simms

View

Video

Video translation: The three main options explained

View

Video

Why a good logo is worth 1,000 words for your business