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Laura Crimmons, Communications Director at Branded3, talks to us about digital PR. She explains how digital PR differs from traditional PR, how digital and traditional PR can work together, and how you should choose which topics and types of assets to include in...
The Nigerian government has launched a social network for citizens of its largest city, Lagos. The social media platform is called Lagos State Citizens Gate and can be found at citizensgate.lagosstate.gov.ng On its website, it says “the platform is designed to...
A spokesperson from Facebook has revealed that it intends to make advertising its main source of income on its Messenger app. There had been talk of Messenger generating revenue through online payments, but that plan now seems to have been dismissed. Messenger...
The social media site Twitter has announced several new partnerships with third-party measurement companies. In a blog post on the company’s website, Twitter said that it had partnered up with Integral Ad Science and Moat, and expanded its partnerships with Nielsen and...
We're joined by Marian Cramers, the Global Director of Network Agencies at Crimson Hexagon, a social analytics platform. She explains the benefits of social analytics tools, how to sift through the data and pick out the key points, and the future of social...
Raphael Bienz, the CEO of BlueGlass Zurich, talks to us about the key things you should know about Switzerland if you're thinking about targeting the country online. He discusses the various languages spoken in Switzerland and the impact that this multilingualism has on...