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Facebook has begun building its own neuroscience lab, with the intention of developing new, science-based marketing techniques for advertisers. Named ‘The Centre for Marketing Science Innovation’, its main building is currently under construction in New York. Facebook’s director of advertising research...
Research by eMarketer predicts that Instagram penetration in France will continue to grow over the next 4 years. Currently, 10.3 million people in France use the social network, equivalent to almost 20% of the country’s internet users. This is expected to...
A study by PwC has concluded that “it is almost impossible to distinguish between ecommerce and social media in China today”. The study found that Chinese consumers’ shopping habits are strongly influenced by online celebrity endorsements. 29% of Chinese internet users...
The EU has fined Facebook 110 million Euros for providing “incorrect or misleading” information in 2014, when it bought the messaging app WhatsApp. When it bought WhatsApp, Facebook said that it was impossible to automatically match up users’ Facebook and WhatsApp accounts....
Pakistani authorities have cracked down on social media users criticising the country’s armed services. Announced on the 14th of May, Pakistan’s Federal Investigation Agency said that it will now take measures against activists who are engaging in what they called "condemnable" activities....