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Social media is playing an increasingly large role in driving conversions in the Southeast Asian market. A report from WARC found that 30% of all ecommerce sales in the region begin their customer journeys on social media platforms such as Facebook and...
Research by Beaufort Analysis and Crowd Analyzer has revealed the Egyptian social media landscape. 17 million Egyptians use social media, equivalent to 30% of the country’s total population. Facebook is by far the most popular social network, with 17 million users....
Matthew Sansom, Head of Strategic Content at Alpha Grid, talks about the science of social and how video is used in social platforms. He discusses how senior business leaders use social channels, in particular which social channels they use to get news, the...
India is undergoing a strong digital growth, reflected in the boom in social media usage and platforms. This provides huge opportunities for brands wanting to target India, as social media play a big role in the life of Indian consumers. Find out how...
A study by PwC has concluded that “it is almost impossible to distinguish between ecommerce and social media in China today”. The study found that Chinese consumers’ shopping habits are strongly influenced by online celebrity endorsements. 29% of Chinese internet users...