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Laura Crimmons, Communications Director at Branded3, talks to us about digital PR. She explains how digital PR differs from traditional PR, how digital and traditional PR can work together, and how you should choose which topics and types of assets to include in...
Jose Namen, International Digital Marketing Manager at the food processor company Thermomix, talks to us about the company is using content marketing to drive its global performance. He talks about how to create a content strategy and the impact of user generated content.
Chinese digital marketing specialist Christina Xu explains how to create a successful marketing strategy for the popular Chinese social network WeChat. She covers key areas including lead generation, customer relationship management, content marketing, advertising and WeChat’s payment solution WeChat Pay.
Research by Kantar Millward Brown has uncovered the branded content preferences of teenagers in the EU-5 countries. The study looked at how teenagers from the UK, Germany, France, Spain and Italy perceived various kinds of branded content. It found that branded...