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With content becoming ever more important for both search engine rankings and audience engagement, developing an effective international content strategy is essential. But how much can you replicate across markets and how much needs to be tailored for each country? How do you...
Jose Namen, International Digital Marketing Manager at the food processor company Thermomix, talks to us about the company is using content marketing to drive its global performance. He talks about how to create a content strategy and the impact of user generated content.
Even though there may be perceived differences between B2B and B2C marketing, they both require similar strategies. Elemica’s Ed Rusch sits down with us to discuss how best a business can use content in B2B marketing. Whilst a marketing team may be targeting...
Ann Handley from MarketingProfs sits down with us to talk about the growing importance of content in marketing, which skills are vital to producing good content, and what marketers should be thinking about next. Plus, she talks about the history behind the B2B...
According to a new report from TeamPeople, over 40% of media executives in the US are creating their interactive media for content marketing campaigns. The survey consisted of media and audio-visual professionals being asked about how they used material specifically designed for...