A study into US programmatic advertising found that such campaigns are declining by 12% each year. The survey showed that programmatic is losing out to native advertising, which continues to increase by around 74% annually. This change in behaviour is thought...

A survey has found that social media is boosting digital ad spending in France. Conducting for SRI, the report shows that French digital ad spend rose by almost 10% in Q1 2017 compared to the same period last year, to reach a...

Google has announced that brands can now remarket to their YouTube video viewers on Google.com. The search company explained that businesses can now “use YouTube video views and channel interactions to power remarketing lists in your search campaigns”. It means that...

Facebook has announced that it will be expanding its Messenger ads beta worldwide in the coming weeks. Messenger ads have been in beta in Thailand and Australia since the beginning of the year, with the ads appearing in the home screen of...

The South Korean search engine Naver has cancelled a proposed new advertising initiative, following a negative public response over the company’s alleged abuse of power by promoting its own payment tool, NPay. The original plans were to modify Naver’s ‘power link’ search...

Google has confirmed that it has made a change to its advertising policies, now banning the use of Google advertisements on websites that utilise ‘pop-under’ ads. Pop-under adverts load beneath the browser that users are working from, and so can only be...

Programmatic advertising is taking off amongst small businesses in the Netherlands. Despite slowing growth over the past few years compared to other Western markets, it has become the country’s top digital advertising method amongst small publishers. According to eMarketer, programmatic advertising...

Evgeny Lomize, head of advertising at Yandex, joins us to take us through current advertising trends in the Russian market. Having been in charge of developing Yandex advertising technologies for almost two decades, Evgeny is a thought leader in his industry. We discuss...

Google has announced that it is introducing a new suite of ad formats to AdSense. The new AdSense Native ads come in three categories: In-feed, In-article, and Matched content. AdSense Native ads allow advertisers to develop ads that match the look...

The Chinese search engine Baidu offers a whole array of useful tools for search engine marketing. What’s even better, is that you don’t need a SEM account to use all of them; many will be available to you even if you don’t have...