Facebook has begun building its own neuroscience lab, with the intention of developing new, science-based marketing techniques for advertisers. Named ‘The Centre for Marketing Science Innovation’, its main building is currently under construction in New York. Facebook’s director of advertising research...

Google has launched two new ways in which advertisers can use AMP to “improve advertising performance”. Firstly, it has launched a new AdWords beta that enables advertisers to use AMP pages as the landing pages for their search ads. Secondly, it...

The question and answer site Quora has just launched a self-serve ad platform. Previously in closed beta testing, advertisers can now sign up to advertise on the site, which has around 100 million monthly active users. Quora ads are text-based and...

Jim Banks from Spades Media sits down with us to discuss the opportunities afforded by media buying, and what to avoid. He speaks about how to approach a new media buying strategy, using tracking to report accurate data, and the ins and outs...

Research by BVDW has found that programmatic advertising in Germany rose by 52% in 2016, totalling 592 million Euros. The higher than expected growth rate means that programmatic accounted for a third of all digital ad spend in 2016, up from 23%...

Sam Noble talks to us about the important addition of audience data to the paid search landscape, and how it is impacting marketing strategy. We discuss bid adjustments, the varying features on different paid channels, remarketing and Sam shares tips on how marketers...

Twitter users’ behaviour on the platform is now being recorded by the company for the sake of being able to identify user interests. The update to the site’s privacy policy means that whilst user history was previously stored for 10 days, it...

A survey in the US has found that sponsored content has led to purchases from around one in three online consumers. More than 2,000 people were questioned in the survey by Collective Bias, with more than half of respondents saying that they...

With recent changes in the PPC landscape bringing new challenges for marketers, Anu Adegbola from Zoopla joins us to talk about PPC automation, and the best ways to get started with it. She speaks about how automation can benefit your campaigns, but also...

Research in Finland has found that almost exactly a third of the country’s entire advertising spend in Q1 this year went on digital. In total, more than 91 million US dollars was spent on the country’s digital ad market in the first...