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A study into US programmatic advertising found that such campaigns are declining by 12% each year. The survey showed that programmatic is losing out to native advertising, which continues to increase by around 74% annually. This change in behaviour is thought...
Google has announced that brands can now remarket to their YouTube video viewers on Google.com. The search company explained that businesses can now “use YouTube video views and channel interactions to power remarketing lists in your search campaigns”. It means that...
The South Korean search engine Naver has cancelled a proposed new advertising initiative, following a negative public response over the company’s alleged abuse of power by promoting its own payment tool, NPay. The original plans were to modify Naver’s ‘power link’ search...
Programmatic advertising is taking off amongst small businesses in the Netherlands. Despite slowing growth over the past few years compared to other Western markets, it has become the country’s top digital advertising method amongst small publishers. According to eMarketer, programmatic advertising...
Evgeny Lomize, head of advertising at Yandex, joins us to take us through current advertising trends in the Russian market. Having been in charge of developing Yandex advertising technologies for almost two decades, Evgeny is a thought leader in his industry. We discuss...