A study of 4 million Google searches has found that the recent removal of ads from the right-hand side of the search results page has led to a significant increase in click-through rates. After looking into the click-through rates of 2 million...

If you’re planning to advertise in South Korea, it is vital that you know how to make the most of the local search engine, Naver. Naver introduced its new platform Search Ad last year, and in this guide we focus on its main...

John Woods, the co-founder of Sharp Ahead, discusses the challenges of CRO within a low volume and high value B2B business. We go over the hurdles that come with working with such companies, and why the longer time periods that testing can involve...

Snapchat has released its Snap Publisher tool, enabling brands to edit their own video ad campaigns to work on the platform. Snap Publisher allows anyone with full access to the company’s ad-buying tool, Snap Ad Manager, to edit horizontally-produced videos into vertical...

A study into US programmatic advertising found that such campaigns are declining by 12% each year. The survey showed that programmatic is losing out to native advertising, which continues to increase by around 74% annually. This change in behaviour is thought...

A survey has found that social media is boosting digital ad spending in France. Conducting for SRI, the report shows that French digital ad spend rose by almost 10% in Q1 2017 compared to the same period last year, to reach a...

Facebook has announced that it will be expanding its Messenger ads beta worldwide in the coming weeks. Messenger ads have been in beta in Thailand and Australia since the beginning of the year, with the ads appearing in the home screen of...

The South Korean search engine Naver has cancelled a proposed new advertising initiative, following a negative public response over the company’s alleged abuse of power by promoting its own payment tool, NPay. The original plans were to modify Naver’s ‘power link’ search...

Google has confirmed that it has made a change to its advertising policies, now banning the use of Google advertisements on websites that utilise ‘pop-under’ ads. Pop-under adverts load beneath the browser that users are working from, and so can only be...