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Snapchat has released its Snap Publisher tool, enabling brands to edit their own video ad campaigns to work on the platform. Snap Publisher allows anyone with full access to the company’s ad-buying tool, Snap Ad Manager, to edit horizontally-produced videos into vertical...
A study into US programmatic advertising found that such campaigns are declining by 12% each year. The survey showed that programmatic is losing out to native advertising, which continues to increase by around 74% annually. This change in behaviour is thought...
The South Korean search engine Naver has cancelled a proposed new advertising initiative, following a negative public response over the company’s alleged abuse of power by promoting its own payment tool, NPay. The original plans were to modify Naver’s ‘power link’ search...