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Facebook has begun building its own neuroscience lab, with the intention of developing new, science-based marketing techniques for advertisers. Named ‘The Centre for Marketing Science Innovation’, its main building is currently under construction in New York. Facebook’s director of advertising research...
Sam Noble talks to us about the important addition of audience data to the paid search landscape, and how it is impacting marketing strategy. We discuss bid adjustments, the varying features on different paid channels, remarketing and Sam shares tips on how marketers...
With recent changes in the PPC landscape bringing new challenges for marketers, Anu Adegbola from Zoopla joins us to talk about PPC automation, and the best ways to get started with it. She speaks about how automation can benefit your campaigns, but also...