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Marion Jourdan from Olapic talks about about how online businesses can benefit from, and optimise, user generated content. We discuss how user generated content plays a large role in increasing consumer trust, repurposing the content, and what steps can be taken to keep...Last Updated:26th May 2017Publication Date:25th May 2017
The Translation Show takes a look at the different options available to you when translating content for different markets. In this episode, Emily MacKenzie talks to us about glossaries. She explains what a glossary is, why they are important, how to create them,...
Sam Noble talks to us about the important addition of audience data to the paid search landscape, and how it is impacting marketing strategy. We discuss bid adjustments, the varying features on different paid channels, remarketing and Sam shares tips on how marketers...
Bas van den Beld, founder of Speak with Persuasion, talks to us about how you can start speaking at marketing events and conferences. He explains why everyone working in the marketing industry should at least consider being a speaker, how in-house brand marketers...
With recent changes in the PPC landscape bringing new challenges for marketers, Anu Adegbola from Zoopla joins us to talk about PPC automation, and the best ways to get started with it. She speaks about how automation can benefit your campaigns, but also...
Search marketing tends not be associated with partnerships, however, creating strategic partnerships and collaborations can bring real value to campaigns and strengthen search success. Alex Lever from MEC talks to us about how to develop such a strategy, the branding and marketing benefits...
Discussing the intricacies of global rollouts and the ways in which different markets must be approached, Luc van Emmerik from Foodora talks to us about how businesses can find success in new regions. He talks about the importance of creating good content for...