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Jargon Buster explains some of the confusing terms you may have come across in the world of internet marketing. Jitka Jizerova and Emily MacKenzie talk us through terms you will find during the process of content creation; translation, localisation, copywriting and transcreation.
We’re joined by Stephen Pavlovich from Conversion.com to discuss the benefits of experimentation within a business to inform decisions on everything from price to product to website copy. Whilst many businesses do not employ such values, Stephen takes us through the concept, and...
Yandex’s Director of Product Marketing, Andrey Sebrant, joins us to talk about the advances made with AI and Machine Learning, and how they’re being used in search marketing. He speaks about how these advances are impacting marketing in all sectors and the risks...Last Updated:20th Jul 2017Publication Date:13th Jul 2017
Head of Yandex.Metrica, Viktor Tarnavskiy, compares the analytics tool with Google Analytics and explains its benefits in both the Russian market and worldwide. Talking to Justyna Wilner, he goes over how it differs to its American alternative and what businesses can do to...
Denis Zlobin from Yandex sits down with Justyna Wilner to address the topic of the Russian mobile market. They discuss how to develop a strong strategy on mobile, getting good conversions through mobile campaigns and how to utilise Yandex.Metrica to improve campaigns. They...
Evgeny Lomize, head of advertising at Yandex, joins us to take us through current advertising trends in the Russian market. Having been in charge of developing Yandex advertising technologies for almost two decades, Evgeny is a thought leader in his industry. We discuss...
Yandex.Market’s CEO Maxim Grishakov joins us to talk about the ins and outs of ecommerce in Russia. We discuss the current trends, how the sector is growing, and the most successful ecommerce brands in the country. Maxim also discusses the value of cross-border...