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Laura Crimmons, Communications Director at Branded3, talks to us about digital PR. She explains how digital PR differs from traditional PR, how digital and traditional PR can work together, and how you should choose which topics and types of assets to include in...
Arianne Donoghue, Digital Marketing Manager at icelolly.com, talks to us about audiences within PPC. She discusses how paid search has changed over the years, how these changes have affected the humble keyword, the rising importance of audience targeting and how to go about...
Jose Namen, International Digital Marketing Manager at the food processor company Thermomix, talks to us about the company is using content marketing to drive its global performance. He talks about how to create a content strategy and the impact of user generated content.
We're joined by Marian Cramers, the Global Director of Network Agencies at Crimson Hexagon, a social analytics platform. She explains the benefits of social analytics tools, how to sift through the data and pick out the key points, and the future of social...
Raphael Bienz, the CEO of BlueGlass Zurich, talks to us about the key things you should know about Switzerland if you're thinking about targeting the country online. He discusses the various languages spoken in Switzerland and the impact that this multilingualism has on...
Jono Alderson and Tom Anthony from Distilled join us to discuss the exciting future of digital. They talk about microtransactions, chatbots, APIs, dynamic map-based technologies, and how business models might change over time. They also discuss personal assistants and how businesses might have...
Chinese digital marketing specialist Christina Xu explains how to create a successful marketing strategy for the popular Chinese social network WeChat. She covers key areas including lead generation, customer relationship management, content marketing, advertising and WeChat’s payment solution WeChat Pay.