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In this course, we cover a powerful, but not very wide-spread SEO technique, Schema mark-up. This is a fairly new and under-utilised form of SEO, which can also be referred to as Structured Data mark-up, or simply- Schema.
In this training session we will look into the reasons to use the MCB, what are the banner requirements and how to set up your first campaign. You will also learn about available targeting, payment and reporting options.
Pay Per Click advertising can be one of the most effective forms of online marketing. In this course, you will learn the basics of PPC advertising, advantages of using this online marketing method and how it works on the Yandex search engine.