Social Media Executive

Social Media Executive

Salary:

£21-22k

Location:

York/Remote

Expiry date:

Ongoing

Overall Purpose:

To manage social media, influencer marketing and copywriting projects from start to finish ensuring all the information necessary is provided by the client, managed and processed by the social media team and delivered to other teams or colleagues for execution. You will liaise with other departments within the business to ensure that a centralised social media execution process is being followed to best practice, and plan to meet delivery dates whilst conducting quality assessment over the deliverables.

Key accountabilities:

  • Responsible for the management of clients’ social media channels Development and execution of social media campaigns
  • Create, develop and manage compelling content to build and increase client engagement
  • Review strategic and business messages and adapt the content for social media channels
  • Develop and manage an editorial calendar and content plan for social media activity
  • Engage with Fans and Followers to build relationships with the social community and encourage engagement
  • Monitor and report on the success of the community and of social media in terms of the overall marketing strategy
  • Work closely with the social media manager to ensure a consistent global approach to strategic development, execution, evaluation and reporting of social media activity
  • Ensure all social media activity is consistent with client’s vision, strategy, key messages and social media policy

Skills and attributes required:

Essential:

  • Experience of managing social media and copywriting projects and building a media presence
  • Experience of managing paid social campaigns
  • An understanding of analytics tools and social media research
  • Excellent writing, editing, presentation, research and communications skills
  • Show initiative, coupled with accuracy and attention to detail
  • Demonstrate the ability to work under pressure and to tight deadlines
  • Be a strong team player and lateral thinker, comfortable working collaboratively
  • Comfortable working independently
  • Native level proficiency in a Webcertain Business Language

Desirable:

  • Advanced knowledge of MS Excel
  • Experience of Social media management and reporting platforms
  • Experience of working in a multinational and multicultural environment
  • Native level proficiency in Japanese or Korean
*All applicants must have the unrestricted right to work in the UK
*This job description is not restrictive or definitive in any way and should regarded as a guideline to the duties required, and may be amended in the light of changing circumstances following consultation with the post holder.

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